I am a product designer and leader, currently living in New York. Born and raised in Rio de Janeiro, Brazil, I have over 13 years of experience spanning a wide range of industries in the U.S. and LATAM. My work encompasses developing products for category leaders in technology, creating interactive experiences for leading brands, and providing art direction for high-profile fashion shows.

I embarked on a challenge of writing every day for 365 days. Most of the time you'll find me writing about innovation, creativity, and the art of taking things from zero to one. I also have my occasional musings about life and what I encounter.

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Writing daily for 365 days. Most of the time you'll find me writing about innovation, creativity, and the art of taking things from zero to one.

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Brazilian-born entrepreneur and design leader, helping transformative companies through strategic design and fearless creativity.